OUR SERVICES
Competitive analysis and market verification
Competitive analysis and market verification for the company’s product, service and technology offerings includes:
- Analysis of the offer concepts and justifications, technical and marketing documentation, knowledgebase
- Conducting interviews with the developers and experts within the organization to clarify ideas for the use of products, services and technologies
- Identification and price analysis of analogues of the offer of products, services and technologies
- Assessing trends and prospects for market development
- Identification of potential customers for products, services and technologies
- Collecting opinions of potential customers based on the results of personal meetings, teleconferences, or remote surveys
- Analysis of press releases, articles, news feeds, specialized Internet sites, materials of public events, regulations and databases posted in the public domain.
Assessing the market prospects of the company’s offer
The assessment of market prospects for the company’s products, services and technologies is carried out taking into account the results of competitive analysis and market verification in the following areas:
- Results of testing of products, services and technologies
- Direct and indirect costs incurred for their development
- Degree of technical readiness for commercial use
- Results of activities to promote the offer on the market
- Capacity of the target market segment, taking into account competition
- Key risks associated with bringing products, services and technologies to market
The results of the assessment of the market prospects of the offer include:
- Optimistic, conservative and median market development scenarios
- Assessing investments in the development and support of products, services and technologies for each scenario
USP development
The development of the USP is based on the results of competitive analysis and market verification, the results of assessing the market prospects of the company’s products, services and technologies.
As part of the creation of the USP, the following are being developed:
- Company value maps, employee competency maps, product, service and technology maps
- Application concepts for products, services and technologies
- Commercial and technical-commercial proposals
- Content for use in marketing materials, commercial proposals and marketing campaigns in the format:
- Presentations
- Technical descriptions
- Expert opinions
- Recommendations for use
- Letters and reviews
- Recommendations are being developed for determining the market price of the offer
- Tools are being developed to estimate the cost and implementation time of proposed products, services and technologies for potential customers or company specialists in the format of a project designer, product and service calculator, etc.
Business model analysis
A business model analysis is carried out to assess its readiness to promote the company’s offer on the market.
The assessment takes into account positive and negative factors affecting the company’s activities, the strengths and weaknesses of the components of its business model, such as:
- Key market segments, customers, partners, sales channels
- Key processes, resources, competencies, suppliers
- Structure of costs, income, profit
- Organizational structure, management
- Information technology and infrastructure
Based on the results of the assessment of the readiness of the business model, recommendations are developed for its improvement to support the promotion of the company’s offer.
Brand analysis
Brand analysis is carried out to assess its compliance with the goals and objectives of USP promotion for the following key brand characteristics:
- Concept, ideas and values
- Mission, goal
- Vision, legend
- Audience, target customers
- Individuality, personalization
- Visualization, style, design
- Key semantics
- Brand associations
If necessary, a preliminary analysis of the uniqueness of the brand name and the name of the organization is carried out using the databases of Rospatent and the Federal Tax Service.
The results of brand analysis are used to develop recommendations for improving an existing or developing a new brand, and making changes to the company’s brand book.
Setting up online promotion channels
We help you make the most of the following online promotion channels:
- Websites of the company and its partners
- Communities on social networks
- Aggregators of profile content
- Trading platforms
- News agencies
- Online events
Our services include:
- Analysis of the effectiveness of promotion channels in terms of coverage, opportunities for conveying information and maintaining the interest of representatives of the target audience
- Development of content that takes into account the features and specific requirements of channels
- Estimating the costs required for promotion and assessing the return on the channel
- Developing plans to promote the company’s offer through various channels
- Development of KPIs for promotion channels
- Development of recommendations for the creation and modification of Internet sites
- Creation and setup of accounts for social networks and trading platforms
- Organizing and conducting online events
- Monitoring channel performance and reporting on KPI achievement
OUR EXPERIENCE
We rely on more than twenty years of experience working in the largest Russian and foreign high-tech companies in the field of marketing, sales, organization and business development, experience in promoting technically complex projects, products and services
