OUR SERVICES
Competitive analysis and market verification
Competitive analysis and market verification for the company’s products and services includes:
- Analysis of the offer concepts and justifications, technical and marketing documentation, knowledgebase
- Conducting interviews with the developers and experts within the organization to clarify ideas for the use of products, services and technologies
- Identification and price analysis of analogues of the offer of products, services and technologies
- Assessing trends and prospects for market development
- Identification of potential customers for products, services and technologies
- Collecting opinions of potential customers based on the results of personal meetings, teleconferences, or remote surveys
- Analysis of press releases, articles, news feeds, specialized Internet sites, materials of public events, regulations and databases posted in the public domain.
Assessment of market prospects for products and services
The assessment of market prospects for the company’s products and services is carried out taking into account the results of competitive analysis and market verification in the following areas:
- Results of testing of products and services
- Direct and indirect costs incurred for their development
- Degree of technical readiness for commercial use
- Results of activities to promote the offer on the market
- Capacity of the target market segment, taking into account competition
- Key risks associated with bringing products and services to market
The results of the assessment of the market prospects of the offer include:
- Optimistic, conservative and median market development scenarios
- Assessing investments in the development and support of products and services for each scenario
Developing a unique selling proposition
Developing USP is based on the results of competitive analysis and market verification, the results of assessing the market prospects of the company’s products and services.
As part of the creation of the USP, the following are being developed:
- Company value maps, employee competence maps, product and service value maps
- Application concepts for products, services and technologies
- Commercial and technical-commercial proposals
- Content for use in marketing materials, commercial proposals and marketing campaigns in the format:
- Presentations
- Technical descriptions
- Expert opinions
- Recommendations for use
- Letters and reviews
- Recommendations are being developed for determining the market price of the offer
- Tools are being developed to estimate the cost and implementation time of proposed products, services and technologies for potential customers or company specialists in the format of a project designer, product and service calculator, etc.
Business model analysis and assessment
The business model is analyzed to assess its readiness to achieve marketing and sales goals.
The assessment takes into account positive and negative factors affecting the company’s activities, the strengths and weaknesses of the components of its business model, such as:
- Suppliers, competitors, sales channels, customers
- Processes, human resources, competencies
- Costs, income, profit
- Organizational structure, management
- Information technology and production infrastructure
- Based on the results of the assessment of the readiness of the business model, recommendations are
- developed for its improvement.
Marketing and sales management
We help to organize the effective work of marketing and sales departments. Our services include:
- Improving the accuracy of forecasting and predictability of work results
- Establishing effective marketing and sales communications within the company
- Building an end-to-end marketing and sales performance management model
- Improving the organizational structure of marketing and sales departments
- Organization, optimization, integration and tuning of business processes
- Methodological support, implementation of tools for planning and monitoring activities
- Setting strategic goals and developing a marketing and sales strategy
- Adjusting the company’s business model to achieve marketing and sales goals
If necessary, a preliminary analysis of the uniqueness of the brand name and the name of the organization is carried out using the databases of Rospatent and the Federal Tax Service.
The results of brand analysis are used to develop recommendations for improving an existing or developing a new brand, and making changes to the company’s brand book.
Setting up online promotion channels
We help you make the most of the following online promotion channels:
- Websites of the company and its partners
- Communities on social networks
- Aggregators of profile content
- Trading platforms
- News agencies
- Online events
Our services include:
- Analysis of the effectiveness of promotion channels in terms of coverage, opportunities for conveying information and maintaining the interest of representatives of the target audience
- Development of content that takes into account the features and specific requirements of channels
- Estimating the costs required for promotion and assessing the return on the channel
- Developing plans to promote the company’s offer through various channels
- Development of KPIs for promotion channels
- Development of recommendations for the creation and modification of Internet sites
- Creation and setup of accounts for social networks and trading platforms
- Organizing and conducting online events
- Monitoring channel performance and reporting on KPI achievement
OUR EXPERIENCE
We rely on more than twenty years of experience working in the largest Russian and foreign high-tech companies in the field of marketing, sales, organization and business development, experience in promoting technically complex projects, products and services
